Congratulations.
You're Expecting.

Whether you're expecting your first baby, growing your family, or simply trying to prepare for what's ahead, we're here to help.

From due date planning and budgeting to hospital bags and baby essentials, you'll find practical tools, trusted advice, and simple checklists to make the journey a little easier.

Start planning today. Feel confident tomorrow.

Calculate Your Due Date Plan Your Baby Budget

Everything You Need For The Journey Ahead

Having a baby is one of life's most exciting adventures, but it can also feel overwhelming.

At I Am Expecting, we believe preparation brings peace of mind. That's why we've created a growing collection of free resources designed to help expectant parents stay organised, informed, and financially prepared.

Explore Our Resources

  • Pregnancy Planning
  • Baby Budgeting
  • Hospital Bag Checklists
  • Maternity & Paternity Leave Guides
  • Nursery Preparation
  • Newborn Essentials
  • Family Finance Tips
  • Free Printable Downloads

Featured Tools

Free Planning Tools

Baby Budget Planner

Estimate the real costs of welcoming a new baby.

Plan your budget

Hospital Bag Checklist

Never forget an essential item again.

Coming soon

Maternity Leave Planner

Understand your leave entitlement and financial options.

Coming soon

Baby Shopping Checklist

Know what you actually need and avoid unnecessary spending.

Coming soon

Care & Support

Where to find help for you, and for the people you care for.

Find support

Ad Partner spotlight

Getting the Nursery Ready?

Once you know what you need, it's time for the fun part. We've teamed up with The Nursery Store — a family-owned business that's been helping UK families get ready for baby since 1987.

  • Brands parents trust Joie, Mamas & Papas, Ickle Bubba, Puggle and more — prams, car seats, cots and furniture in one place.
  • Real product experts Their team can help you compare travel systems or choose the right car seat for your car.
  • No codes to hunt for They focus on everyday low prices instead of voucher codes, so what you see is the price you pay.

The Big Autumn Sale is on now

Up to 45% off — a great time to pick up the bigger items on your list, like your pram, car seat or cot.

Shop the Big Autumn Sale

Our tip before you shop

  1. Use our Baby Budget Planner to see what you really need and set a spending limit.
  2. Prioritise the safety essentials: a new cot mattress and an i-Size car seat.
  3. Save the extras — like a highchair — for later. You won't need it until around 6 months.

This section contains affiliate links. If you buy something through them, we may earn a small commission at no extra cost to you. We only feature retailers we think are genuinely useful for families. Learn more.

About Us

Built for Real Families

There's plenty of advice online. Unfortunately, there's also plenty of confusion.

Our aim is simple:

To provide practical, straightforward guidance that helps expectant parents make informed decisions.
  • No scare stories.
  • No unnecessary jargon.

Just useful advice, helpful tools, and realistic preparation.